Citadel’s country music KIIM 99.5-FM could still lay claim to No. 1 overall, but with a smaller audience compared to what it had a year ago and in the previous quarter.
These latest ratings were taken from June 25 - Sept. 16.
|
|
Here’s a rundown of how the top stations fared:
• KIIM, still No. 1, was down largely due to smaller numbers of listeners in the 18-34 and 25-54 age groups. Competitively, it was strongest in afternoon drive and in the evening.
• KRQ, after seeing its ratings dip three months ago, was back up and within a half share point of challenging for the No. 1 spot. If there’s a concern it might be that KRQ is getting close to sharing too much of the same audience with Clear Channel sister station KOHT 98.3-FM, with its hip-hop and R&B music format.
• Mix-FM KMXZ 94.9-FM, the radio flagship for the Journal Broadcast Group, is continuing to see some audience erosion, especially among 25-54 year-olds who should be the primary target for its adult contemporary music. There are some indications the sample for these latest ratings was heavily weighted toward men, which could have impacted Mix, which appeals more to women.
• KLPX, as noted already, gained the most of any radio station in these ratings and is in a dominating position for attracting 25-54 year-old men.
• KNST 790-AM, Clear Channel’s conservative news-talk station, is back in the top spot among its peers and, probably to nobody’s surprise, is especially high-rated during the hours when Rush Limbaugh and Sean Hannity are on. Also, the addition of Glenn Beck catapulted KNST back to being the top-rated talk station in afternoon drive.
• KUAZ 89.1-FM/1550-AM, the University of Arizona’s Arizona Public Media station, continues to show its National Public Radio fare has a significant enough audience to make it the No. 6-rated station in the market.
• La Caliente KCMT was the biggest loser, if you will, in these ratings though it remains the market’s top-rated Spanish station. Its morning show remains popular. It lost audience in afternoon drive.
• KFMA 92.1-FM/101.3-FM continues to hold about as consistent ratings as any station in the market, especially among 18-34 year-old men.
• KOHT 98.3-FM fell to No. 9, from No. 7, due to smaller audiences listening during the morning and mid-day but afternoons and evening remain strong.
• K-Hit KHYT 107.5-FM saw little change in its numbers and held on to a No. 10 ranking in the market.
Among the rest of the stations, those that can be considered “winners,” with improved ratings this time around were FM news-talk station the Truth KQTH 104.1-FM, La Poderosa KZLZ 105.3-FM, Mega KGMG 106.3-FM/104.9-FM and Radio Tejano KXEW 1600-AM.
The “losers,” with lower ratings this time, were the Mountain KWMT 92.9-FM, Bob KSZR 97.5-FM, KCEE 690-AM, the Voice KVOI 1030-AM and ESPN The Fan KFFN 1490-AM.
Some of the declines have some obvious explanations. KCEE and KVOI swapped frequencies on July 1, which hurt both stations. And a lot of KFFN’s summer numbers can be tied to how well the Arizona Diamondbacks do — and this year that wasn’t very good at all.
Taking over San Diego
This was bound to happen: As of last week the Johnjay and Rich morning radio show is airing in San Diego on KHTS 93.3-FM. It’s a Clear Channel station that’s overseen by market manager Debbie Wagner, who was the Tucson market manager and instrumental in helping expand Johnjay Van Es and Rich Berra from KRQ 93.7-FM to Phoenix in January 2006. Their show now originates in Phoenix. In their pre-Johnjay and Rich radio days, both Van Es and Berra went to school in San Diego. In addition to San Diego, Phoenix and Tucson, their show airs on stations in Portland, Ore., Colorado Springs and Fort Collins, Colo.
Contact David Hatfield at dhatfield@azbiz.com or (520) 295-4237. Inside Tucson Media appears weekly.
Comments
RD wrote on Oct 29, 2009 10:00 AM: